We partner with universities, colleges, and educational organizations to tell their stories in unique ways. Our work aligns with the institution's strategic goals to help them reach and engage their audience for years to come.
What We Do
Moiré creates brand experiences for universities and institutions that are ready to embrace change and rise above the noise. Your brand identity is the representation of your institution's reputation through the conveyance of attributes, values, purpose, strengths, and passions. Allow Moiré to be the guardian of your brand. Together, we'll build awareness, engage and inspire your audiences, boost recruitment, and grow alumni participation.
The landscape of higher education marketing is changing. Is your institution changing with it? The marketing strategies of today will need to include big data, automation, personalized communications, integrated print-to-web strategies, mobile-friendly digital interfaces and interactions, social media, and the use of influencers—the list goes on and on. Let's create a marketing plan that aligns with your institution's strategic goals that will lead us to all the places your audiences are "hanging out," waiting to hear from you, wanting to know more about you—on their terms.
So what is the role of digital communications in building brands? Nearly every prospective student will start their college search online. Every student and graduate will interface with you online. These communication touchpoints will take place through the institution's main website, microsites, landing pages, chats, emails, texts, interactive maps, videos, and social media platforms. It's a complex network of communication tools that should not be left to chance. Moiré creates pathways for audiences to find and engage your institution so you can be a part of their lifelong educational journey, together.
From in-depth alumni magazines to personalized direct mail, print is definitely not dead. Moiré helps your institution tell its story with a comprehensive print strategy that includes creative designs, eye-catching photography, print-to-web solutions, personalized recruitment collateral, and print management and fulfillment. Not only is print alive, but also it should be considered a top priority in your institution's overall marketing communications plan.
We Are Creatives
Headquartered in Washington, DC with an award-winning staff of strategists, designers, writers, and developers. Moiré is a recognized leader in marketing communications for higher education.
Moiré works with colleges, universities, and educational organizations on a wide range of marketing and recruitment projects. Success often requires both online and offline communication tactics that engage prospects and students as well as alumni and donors.
We’re Proud To Call Them Clients
• Achieving the Dream • Association of Community College Trustees • Dynamic Campus • George Mason University • George Washington University • University of Colorado • Georgetown Preparatory School • Georgetown University • Howard University • Kendall College • Laureate Education, Inc. • Temple University • Villanova University • Walden University • Washington Adventist University
Want to hear how our creative team can work with your university, institution, or educational organization?